One area that may go overlooked when developing a marketing strategy is the idea of diversifying. Join Michael Langemeier, Professor & Associate Director, Center for Commercial Agriculture, Purdue University as he discusses how diversification impacts the development of a marketing strategy for farming operation.
Understanding what your breakeven cost is for your farming operation is an important aspect in developing your marketing strategy. Join Michael Langemeier, Professor & Associate Director, Center for Commercial Agriculture, Purdue University as he discusses the components of breakeven costs and discusses how to utilize breakeven prices when developing your marketing strategy.
This video is one of a five part series on “Strategic Marketing for Your Farm’s Future,” designed for agricultural producers looking to develop their marketing skills
Strategic Marketing for Your Farm’s Future will empower producers to make commodity marketing decisions for their farming operation and communicate those decisions to the farm management team, key financial advisors, and family. Throughout this program series participants will hear from Purdue Extension Educators, Specialists, and industry representatives. This multi-session marketing course will cover:
- Crop marketing strategies;
- Tools available to assist with marketing;
- Technical analysis of grain markets;
- Diversification into niche markets;
- How to communicate decisions; and
- Tools to address stress associated with marketing highs and lows.
For more information, contact Michael Langemeier, mlangeme@purdue.edu
