The Orange County Chapter of the American Marketing Association (OC AMA) sat down with Michael Sprague, VP of Marketing & Communications for Kia Motors America. Michael presented at an OC AMA Signature Speaker Series event on February 15, 2012 to a crowd of marketing professionals. OC AMA is the premiere marketing organization in Orange County, CA, and is the area's local Chapter of the American Marketing Association.
Michael describes the transformation of Kia, discussing the brand's evolution. In this clip (Part I of the interview), he discusses changing the perception of Kia in the US and the focus on quality, safety, technology and design. Also, Kia now focuses on its products and likes to have a little fun.
This is a presentation of OC AMAtv, produced by JSP Creative ([ Ссылка ]) in conjunction with OC AMA ([ Ссылка ]). This interview was filmed on location in Costa Mesa, CA at The Hotel Hanford ([ Ссылка ]).
