(21 Oct 2015) THE BACKSTREET BOYS KICK OFF BALMAIN'S COLLECTION FOR H&M
An event Tuesday (20 OCT. 2015) in New York to launch the new Balmain x H&M collection turned the typical catwalk show up about 10 notches to a full-on party.
A video intro featuring Kendall Jenner riding a futuristic subway with dancers vogueing kicked off the runway show. Models showing the collection featured Jenner again along with Gigi and Bella Hadid, Karlie Kloss and Jourdan Dunn.
Clothing ranged from beaded jackets, bodycon mini-dresses with Balmain's signature power shoulders, draped trousers and genie pants. Black, white and gold detailing dominated the collection, with a few reds and blues sprinkled in for effect.
At the end of the runway portion of the presentation, the Backstreet Boys performed a medley of some of their hits.
The Balmain x H&M line is intended to be more affordable, but some pieces will be priced at more than $500.
The collection goes on sale Nov. 5.
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