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Transcript: “DXP. Digital Experience Platforms. Since this term was first introduced a few years ago, it has taken on a life of its own, becoming the focal point of marketers all across the world. But what is a DXP? Let’s dive in together.

When we think of marketing, we think of how we talk to our customers. What do we say, where do we say it, and for what reason.

Every time we talk to our customers, this is known as an “experience.” The more “experiences” our customers have with us, the better we get to know them; their likes, dislikes and needs. The more effective the experience, the more invested our customers become in both us and our product.

Thus, a Digital Experience Platform is designed around helping organizations deliver the best possible online “experiences” to their customers. This is because it combines content – what you say to your customers – with data – how they react to it - ensuring each experience becomes more personalized to their specific needs. So instead of talking to every customer with the same, generic message, you’ll be able to talk to them like individuals and build connections that will last long after the “experience” is over.

A Digital Experience Platform is built around four key technologies – Content Management, Customer Data Management, Personalization, and Integrations. We’ll go through each one-by-one.

Content Management is exactly what it sounds like. It’s how you create, manage, and ultimately publish the messages that go out to your customers. Where DXPs come in is how that content is seen – whether via your website, your mobile platform, or any other digital channel you might use, a DXP helps you to deliver that content easily and effectively.

Every time your customers have an experience with you, they react. This reaction – good, bad, or otherwise – is collected as data and is the main source of how we better understand our customers. Your DXP can take this customer data, analyze it, and provide you greater insights into how to best talk with each of those customers in the future.

Unique to a DXP is its ability to feed customer data back into the content you use, enriching it. The end result – personalization – is the process by which you’re able to tailor every experience directly to a customer’s interests. And the more you continue to create personalized content and collect the resulting customer data, the stronger and more effective your experiences become.

The content and data managed by a DXP are not restricted to a single platform. Rather, DXPs are designed to connect with other technologies that you use, enhancing them, while at the same time bringing their data back into the platform to help you deliver even better customer experiences.

Altogether, a DXP helps you build a stronger, more engaging experiences. That means happier, more satisfied customers that are eager to engage with your organization.

Want to learn more about Digital Experience Platforms? Visit us at www.jahia.com.”

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