What makes a leader sound compelling -- even when delivering bad news? Speaker coach Noah Zandan has collected and analyzed data on how visionary leaders talk and has come out with three key elements. One surprising takeaway: Great leaders speak in the present tense.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Noah Zandan.
Filmed at TED in 2016.
![](https://i.ytimg.com/vi/o25c5wRvPnI/maxresdefault.jpg)