In a press conference that gathered industry stakeholders and media representatives, Toyota announced its latest update to its electric vehicle strategy, marking a significant change in its approach. Toyota's Executive Vice President, Hiroki Nakajima, revealed that the automaker is targeting to launch ten new EVs by 2026, with a projected sales volume of 1.5 million electric cars without a combustion engine by that year.
Toyota's reluctance towards EVs was well known, but the tide has shifted under the new leadership, and the automaker is now embracing EVs with renewed vigor. The new models will be a completely different family of EVs, significantly increasing the driving range by using more efficient batteries that promise to "set hearts racing" due to improved driving performance and a new design language.
During the press conference, Nakajima showcased a mysterious vehicle in the background, with a Lexus badge on the C-pillar. The car had a swoopy liftback design and angular styling, with side cameras. Although Toyota's luxury division had teased a series of EVs in late 2021, this new vehicle was not among them.
To deliver on its ambitious EV strategy, Toyota plans to create an "All in One Team" that will handle everything from development to production and commercialization. The automaker also introduced the new Arene operating system for its next-gen EVs, which will enable over-the-air updates and customization of the ride feel.
Toyota's revised EV roadmap also includes plans for a three-row SUV that will be locally assembled with batteries from North Carolina and launched in the US in 2025. China will receive two EVs in 2024, while an expanded bZ lineup will be offered in developed countries. Furthermore, the automaker plans to introduce an electric pickup truck and a compact model in Asia and other emerging markets by the end of the year.
In conclusion, Toyota's updated EV strategy is a significant shift in its approach to electrification, with the automaker targeting a sales volume of 1.5 million electric cars by 2026. The new family of EVs promises to be entirely different, with improved driving performance, a new design language, and a significant increase in driving range. With the introduction of the new Arene operating system, Toyota plans to make its EVs more customizable and more fun to drive.
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