One of the most frequently asked questions I’m asked is: what watch should I buy for my first luxury timepiece under $5000? Over the years, my answer has always been consistent - either the Rolex Datejust or the Omega Seamaster. Although there is an endless array of brands and watches at this price point, today I share 7 reasons why the Rolex is still to this day your best choice, and how it crushes all competition.

Join me as I take a look at my favorite best-value sweet spot in the Datejust range, its amazing history, pop culture significance, technical evolution, and why it is a true luxury icon. If you’re looking for a safer investment compared to other options, have a look at why the Datejust will never let you down and why it could even be the only watch you’ll ever need!

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