Hard as a ”Brett", then soft as butter again - the music of Alex Ridha aka Boys Noize is charmingly contrasting. That might be due to the fact that the German DJ, musician and producer lives in two worlds: a regular commute between Los Angeles and Berlin. Raves in America and underground clubs in Europe, two influences that are noticeable in his work and that also shape his current album "+/-".
Alex began his career as a DJ at the age of 15, and today he is one of the world's most sought-after musicians and producers. He has released countless tracks and remixes, and 12 entire albums, all on his own label Boysnoize Records. Of course everybody wants to work with him today. From superstars like Lady Gaga, Snoop Dogg or Rammstein to hip underground greats like Tommy Cash, Rico Nasty and Louis Vuitton’s Menswear creative director Virgil Abloh - who actually has Alex to thank for his very first track release a couple of years ago.
KEYI MAGAZINE ISSUE 28th is COMING OUT SOON!
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