From the $500 single strawberry to the melons and mangos that are as expensive as a car,
fruits in Japan are unbelievably overpriced. But why are they?

1. Japanese land is not suitable for growing fruits
2. Fruits were sent as gifts in Japanese culture

Unlike some countries where the climate is suitable and large amount of land can be used to mass-produce fruit, Japan is a hot and humid country with a long and narrow landmass, 80% of which is mountainous. As a result, 85% of fruit farmers in Japan have less than 2.0 hectares of farmland. The only way for them to make more money was to upscale their products rather than mass-produce them.

But if it's just expensive, no one will buy it, right? Some people buy even surprisingly expensive fruits because there is a tradition in Japan of giving precious fruits as gifts to superiors. Therefore, in Japan, fruits have long been regarded as something for special occasions, not for everyday meals.

*The content is based on personal studies and experience
There is no intention of denying other theories and cultural aspects

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