In tough times in the industry, it can be tempting to take the "if it ain't broke then don't fix it" approach. When we think about what is going on in the pharma industry, such a reaction is totally understandable. But in today's market, such tactics only get you so far.

When it comes to channel management, companies should be flexible enough to adjust their business model as needed. People might be resistant to such a drastic change in thinking - especially if they are used to doing things in a certain way. But how do we go about making this change? That is where Next Pharma and Viseven come in with our Next Pharma Summit Masterclass:

What's your Modular content Roadmap? How to reach goals, targets, KPIs, and more

run on November, 9, 2022

Speakers:

- Oksana Matviienko, Head of Regional Growth
- Denys Melnychuk, Lead Product Manager

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