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Insights:
00:00 - Intro
00:23 - What Doesn't work in 2024?
00:35 - #1 - Stop demanding insurance paperwork
03:27 - #2 - Don't solicit to people who want to be left alone
05:19 - #3 - Don't only look to replace roofs
08:32 - What works for selling in 2024?
08:34 - #1 - Be the solution to small problems
16:13 - #2 - Be personal, invest in your community
19:07 - #3 - Demonstration over explanation
23:54 - Questions from Zoom class
23:55 - Do you think we're missing a lot of opportunities by avoiding slate roof jobs?
26:03 - How vital is SEO to roofing business? Outsource or in-house?
27:12 - Where would you invest your first $10k in lead generation?
29:46 - What's a fair amount of money to sponsor a small sports team?
31:27 - Recommendations for SEO agency?
31:45 - Lee Rematch?
32:49 - Who is best for sales training? Becca Switzer or Adam Bensman?
33:07 - How do I compete with the big fish as a newer company?
35:56 - Best way to recruit?
37:08 - Would challenging other contractors in my area to fights be a valid marketing strategy?
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