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This 1961 TV commercial for the Studebaker Lark features satisfied customers talking about the car with the tagline, "You have to drive it to believe it."
The Studebaker Lark is a compact car that was produced by Studebaker from 1959 to 1966. From its introduction in early 1959 until 1962, the Lark was a product of the Studebaker-Packard Corporation. In mid-1962, the company dropped "Packard" from its name and reverted to its pre-1954 name, the Studebaker Corporation.
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