Today’s companies can no longer lock in market share with barriers that keep competitors at bay and customers and employees from defecting. As a result, competitive paradigms have irrevocably transformed from finding and sustaining a position to practicing relentless innovation.
In this webinar, Dr. Steven J. Spear will define “relentless innovation” and how to use it to continually identify new targets and be the first to achieve them. He will discuss:
why management decisions can no longer be made primarily by using sophisticated models to gather and analyze data;
why today’s companies must also employ experiential and experimental approaches while constantly testing new ideas about what to do and how to do it; and
how to achieve this new level of competitiveness at innovative speed—and why that is easier said than done.
Attendees will learn:
ways to assess their organization’s willingness and ability to practice hyper-experimentation;
how to encourage the continual generation of fresh ideas;
why and how to discern if customers, suppliers, and vendors are competing at innovative speed;
tips for practicing “energy activation,” including how to cultivate the freedom to discover and understand what’s going right or wrong; and
how to identify recurring challenges, such as socio-psychological impediments, and address and mitigate them.
