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Color, it’s all around us.
We all see it, but we experience color differently.
In this video, we’re going to talk about color theory and define certain terms to explain what we do at Sticker Mountain to make excellent stickers and labels.
As Trained Printers and Designers, we have a special eye when it comes to color, and we want to help you experience what we see.
Contents of this video:
0:00 Intro to Color Theory
0:27 How do we see color?
0:52 Key Terms
1:03 Hue is the purest form of color.
1:15 Saturations is the intensity of a color.
1:30 Lightness is the scale from white to black.
1:39 Color space is the original group of colors at your disposal.
1:50 the CIE is the human eye color space.
2:04 LAB color space is used for color matching.
2:12 Color Gamut is the range of colors you can make.
2:25 The differences between RGB and CMYK
2:53 Out of Gamut is a color outside of your color space.
3:01 CMYK is a subtractive color model used in printing.
3:34 Close-up of a halftone print
Stay tuned for our future videos on colors!
LAB Color Model Video:
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Color Gamut Video:
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