Want to create a LinkedIn content strategy that sparks engagement on your page and drives results? Join Madison, a social media expert at WebFX, as she explains 8 steps for planning successful content on LinkedIn.
LinkedIn is not just a platform for job hunting and networking anymore. It's a place where you can build your brand, connect with your audience, and establish yourself as a thought leader in your field. To do all of this, you need a well-built LinkedIn content strategy.
Doing LinkedIn content marketing is not just posting random stuff and hoping for the best. It's about crafting content that aims to help you reach your goals.
Think of it like literally building a house. You wouldn't start building without a plan, right? You need a blueprint to guide you, and that's what your content strategy is. It helps you stay on track, ensures that you're creating content that resonates with your audience, and ultimately, helps you achieve your goals.
So, if you want to stand out on LinkedIn and get noticed by potential customers, you need content that stands out, meets their needs, and solves their problems.
In short, a LinkedIn marketing strategy is your secret weapon for taking your LinkedIn presence to the next level.
So, what types of content can you post on LinkedIn? A few options include articles, newsletters, images, videos, and documents (like PDFs). More on those formats in the video!
These are just a few of the many things you can create on LinkedIn. The key is to play with different formats until you find what works best for you.
⌛ Video timestamps:
00:00:00 // Introduction to planning a LinkedIn content strategy
00:00:50 // Step 1: Analyze your LinkedIn presence
00:02:14 // Step 2: Check out your competitors
00:02:55 // Step 3: Choose the types of content you’ll share
00:04:30 // Step 4: Make a content calendar
00:05:08 // Step 5: Create eye-catching posts
00:05:45 // Step 6: Schedule your content
00:06:09 // Step 7: Engage with your followers
00:06:57 // Step 8: Learn from your content performance
00:07:27 // Bonus tip: Use LinkedIn ads
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