Sustainability is a marketing tool, and not every fashion company lives up to the claims it makes. Here's how to tell whether a brand is ethical, or greenwashing. These are the 7 steps I recommend when researching a fashion brand.
TIMESTAMPS:
0:27 - What is ethical and sustainable fashion?
2:00 - What is greenwashing?
2:17 - How to research a company's sustainability & ethics, and spot greenwashing
- 2:27 - 1. Look them up on Good On You.
- 3:35 - 2. Check the company's website (includes greenwashing red flags, plus what you'd find on a website of a company that's actually ethical).
- 7:22 - 3. Look for 3rd party certifications.
- 8:53 - 4. Evaluate their social media & marketing campaigns.
- 9:34 - 5. Check recent news related to the company
- 10:14 - 6. Read product reviews.
- 10:45 - 7. Contact the company directly.
11:39 - Final thoughts!
RESOURCES MENTIONED:
Good On You: [ Ссылка ]
My blog post version of this video, with descriptions of the certifications and an email template to brands: [ Ссылка ]
Is Everlane *Actually* Ethical or Sustainable?: [ Ссылка ]
Sustainable Fashion Newsletter: [ Ссылка ]
SUSTAINABLE BRANDS:
See my sustainable brand directory: [ Ссылка ]
