The Korean wave has become an influential global phenomenon since the start of the 21st century, heavily impacting the contemporary cultures, music, film, television industries, and behavioral aspects of various people throughout the world. 

The evolution of Hallyu has lead to the wider range of promotion for South Korea as a brand in itself. K-pop and k-dramas have gained phenomenal popularity, becoming the newest catalyst for expanding the country’s cultural exports and an integral part of Korea’s national image.

The video was created for the research project of Korean Popular Culture Course. All rights of the video content go directly to its rightful owners. No copyright infringement intended.

I hope you will enjoy the Korean production watching this video and will dive into the culture by discovering something new for yourself.

Thank you for watching!

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