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The explosive growth of the social gaming market -- with 300 million MAU on Facebook alone - this domain is well and truly on the radar of online casino operators interested in tapping into this trend. On the other hand, because only about 2% of social gamers are paying players, social gaming operators are looking towards the $30.3 billion online casino industry to figure out how to better monetize their player base.

In a sound bite: Social games have the reach, while online gambling has the money.

Pini Yakuel, Optimove's Founder and CEO, will discuss extensive opportunities for these two domains to accelerate each other's growth, providing a closer look at how players differ for these domains and what implications the differences have.

Delivered at Casual Connect Europe, February 2014

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