We're helping an old friend who has a huge variety of vintage fun stuff to sell at her estate sale this week! She's on the South Hill of Spokane, Washington, a place we've never held an estate sale. How can we know what to do differently here than we'd do in Seattle or St. Petersburg?
The answer (as it often is)...Go Shopping! Scouting other people's estate sales when you're in a new market is a great way to see what people expect in terms of quality, display and pricing...and a great way to find bargains on the stuff people here don't want that our customers do elsewhere.
We arrive early to one sale, so we scoot off to another that's already running in an 1890s Gingerbread cottage with lots of sheds full of stuff! Like our upcoming sale, these folks were serious collectors of a lot of fun and unserious things, and the prices are bargain to just right. We find a deal on the newest decoy in the row that will pay for everything else we bought, along with 50c drip-cuts, $1 sprayers and even a folding estate sale sign we can reuse! After seeing that we concur with their pricing on bulk books and paper ephemera, we're ready to go back to the original sale.
There we learn that while costume jewelry might go cheaper in this market, people will come to even a small sale here in big numbers! This makes our sale an exciting prospect, with a lot of hungry vintage hunters out on the prowl. We find $36 worth of cool stuff from Spokane's Expo '74 World's Fair to 1930s costume jewelry that somehow gets discounted (note to self: no day 1 discounting!), say our thanks and head on for sale number three.
By now, it's looking like our formula for how we run and price our sales are pretty consistent with what people in Spokane are used to seeing, so it's our turn to give back when we kibitz with the estate maven about two of her art pieces and how they're priced! It's always nice to give back when you're out sourcing merchandise...and sourcing ideas. We pick up a fun photo album to add to our growing estate sale haul, and return confident that we have the right plan to make our own estate sale a success!
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