Ian Rogers of TopSpin Media stops by to discuss some of the early freemium music services such as Yahoo's Launch, and how that has changed forms to services like Spotify and Turntable.fm of today. We'd like to thank our sponsors Fenwick & West and Assistly. Go to Assistly.com/VC for an exclusive This Week in Venture Capital special offer.

For more, visit [ Ссылка ] and for more of Ian Rogers, catch him host This Week in Music every Friday at 4pm PST: [ Ссылка ]


03:00 - Introduction to Ian Rogers and going over his background in computers & music
05:00 - Ian discusses his obsession with music in a young age at Indiana University
06:00 - How the internet helped connect people, not just for nerds!
07:00 - Newsgroups having FAQ's: Are they still important?
08:30 - Managing the FAQ for the Beastie Boys in the late 90s
09:30 - How Ian got connected with the Beastie Boys and got dubbed "The Fourth Beastie Boy"
11:00 - Ian Rogers moonlighting as the manager for the Beastie Boys
12:00 - Turning a design company into a web design company.
17:00 - Taking the small Beastie Boys website to the big leagues.
20:00 - Going from Beastie Boys to Yahoo!
22:00 - Integrating the Cloud with music
24:00 - Yahoo built the first $5/month music service with Yahoo! Music Unlimited
26:00 - Media 1.0 vs. Media 2.0
30:00 - Publishing content on YouTube and creating content for TV: Which is more efficient?
31:00 - VC's still thing Video Games are a hot commodity
32:00 - Publishers directing attention to the specific audiences
35:00 - The Internet introduces new distribution platforms, not less (Facebook, Apps, Twitter)
36:00 - Assistly Ad read
38:00 - Chat Question from Sam Rosen - YouTube Karaoke Service?
39:00 - Secrets to gaining success and make money from your YouTube videos.
42:00 - The creation of TopSpin - a software toolset that will allow people to build awareness, connect with the fans, and drive them to a sale.
48:00 - How TopSpin can help the local band that's ready to get huge
52:00 - Getting money from iTunes by way of royalty rights
54:00 - Marketing for Musicians and the rest of the world: Does Facebook actually work?
56:00 - Getting to the audience as efficiently as possible using SendGrid.
58:00 - How "Re-targeting" works and what exactly it is
59:00 - Fenwick & West Ad read
60:00 - What should people be careful of when breaking into the music space?
62:00 - Putting Venture Capital into new music startups
64:00 - Using music as a marketing vehicle...is it wrong?
65:00 - VEVO and the future of music videos
68:00 - Where does the interest in Turntable.FM come from?
69:00 - Mark's embarrassing experience with Turntable & Lenny Kravitz
73:00 - Does Turntable.fm have a future?
75:00 - DAR.fm - the killer of terrestrial talk radio.
76:00 - This Week in Music with Ian Rogers

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