Nancy Ganzekaufer, Interior Design Business Coach, Speaker, Author, and Certified Body Language Trainer, and Teresa Schlup, Brand Strategist and Web Designer, discuss how brand awareness strategy for interior designers is more than pretty colors and clever graphics.

It's the reputation you are building in your business, aka brand awareness.

In this Website Wisdom, we will be taking a look at the branding questions and answers that help you figure out your brand identity, and how it aligns with the words, imagery, and layout of your website.

Brand Awareness begins with the first impression, and this may be your website. Brand awareness is essential to creating a good impression while communicating a brand's authentic nature. It is important to maintain a positive reputation and experience for customers through visuals, values, and honest communication.

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00:00 Introduction
02:09 Achieving Brand Awareness: Creating the Perfect Experience For Clients.
05:34 Building an Experience Through Your Brand
10:42 Ignoring the Fear and Attracting Your Dream Clients through Brand Awareness
15:37 Creating a Strong Brand Strategy: Core Values, Colors, and Personality
20:39 Creating an Authentic Brand Identity: Stock Images and Renderings Showcase Your Style
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