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Your team is your most valuable asset when it comes to building a successful business. "Canny Bites: Attract, Retain and Grow Your Team to Grow Your Business" is an audio book that emphasises the importance of people management in creating a high-performing team. From recruiting top talent to fostering a positive company culture, this book provides practical tips and real-world examples that can help you maximize the potential of your team and drive business success.
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A bit about Safaraz Ali, the creator of Canny Bites

Safaraz Ali is a social entrepreneur, having grown up in inner city Birmingham. He is a driven individual with a sense of duty to change lives and do the right thing.

For over twenty years, Safaraz has had a relentless focus in adding value and delivering impact in all that he does. He started his journey as a social entrepreneur in 2000 by founding Pathway Group: an organisation committed to changing lives through skills and work.

As the Co-founder & CEO of Pathway, Safaraz is committed to career development and progression through continual learning which is reflected in all aspects of his ethos to business. Working within the Skills arena and the welfare to work sector the group provides career opportunities through traineeships, employability, and apprenticeships programmes.

In addition to his role at Pathway Group, Safaraz is Co-founder and Board member of Nationwide Care Services a home care business working with NHS Trusts and Social services working across the Midlands.

In recognition of his position within the business and social entrepreneurial community, Safaraz has been asked to judge a number of awards including the prestigious Great British Entrepreneur Awards. Safaraz has also judged the Birmingham Awards, UK Government’s National Apprenticeship Awards, Signature Awards and Nachural Entrepreneurship Awards. Safaraz is happy to undertake these roles in a voluntary capacity as he sees the difference these events make in encouraging entrepreneurship and leadership development and Safaraz has quickly established himself as a role model for SME business owners in encouraging and promoting growth.

The Multicultural Apprenticeship Awards previously known as The BAME Apprenticeship Awards and originally known as The Asian Apprenticeship Awards, is often referred alongside the Multicultural Apprenticeship Alliance as Safaraz’s greatest legacy and the work he has done towards the cause has laid the foundations for future generations.

Safaraz created Pathway2Grow with a vision to conduct business networking differently. It is a vibrant network with ambitions to grow and serve business communities and presently operates 10 different events a month under the format of Coffee and Natter, Chutney and Chat and the women’s network – Samosa Saturday.

Safaraz is the creator of the Canny Bites book series. His goal was to encourage life-long learning within the business community and create something accessible to everyone. Safaraz wanted the ‘Canny Bites’ to be a memorable, practical and adaptable way for busy business people to gain knowledge and advice they could really apply within their businesses and business owners have found his ‘bites’ genuine and refreshing.

Canny Conversations Podcasts by Safaraz Ali, where he shares his insights and experiences on entrepreneurialism, having a growth mindset and getting the best out of people.

Safaraz Ali is often called upon by media and local influencers to appear on podcasts, radio and local TV shows as well as to write articles on topics ranging from leadership, people, entrepreneurship as well as anything relating to the diversity and equity of opportunity.

Thank you for supporting.
Safaraz Ali
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