The Lexus LS400 is the physical embodiment of the Lexus slogan; The Relentless Pursuit of Perfection. The first-generation LS400 was the product of hundreds of employees, $1 billion in funding, and a burning desire to create the finest luxury sedan in the world. This video covers why Toyota broke ground on the project, the challenges the team faced during development, and the origins of the Lexus brand.

TIMESTAMPS
0:00 INTRO
2:05 MARU-EFU (Conception)
10:26 A MATTER OF STYLE (Design)
20:38 NO(T) YET (Powertrain)
34:10 A CAR IS BORN (Engineering)
42:28 COVENANT (Establishing The Lexus Brand)

SOURCES
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