I worked in strategy consulting for 10+ years and the reality of strategy is that it is quite simple. I can summarize it in three parts:
1. Figuring out the current situation
2. Making bets about the future
3. Communicating those bets to the organization

0:00 Strategy is simple
0:25 First phase: assessing the current state
1:20 Synthesizing the information
2:10 Probabilistic bets on the future
2:32 Case example: Pepsi
3:30 How strategy is communicated
4:20 How strategy evolves

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