iPhone 5: Official iPhone 5 Ad Video Demo/Advertisement
* 4 inch Taller Screen
* LTE
* A6 Chip
* Lightning Connector "reversible"
* Sapphire Camera Lens
* Panorama Shot Capability
* Turn by turn direction
* Upgraded Siri
* Facetime over the cellular net

Apple said the iPhone 5 has a fifth row of icons on its screen, which features 44 percent more color saturation. A more powerful A6 processor will make the new phone twice as fast as the iPhone 4S. It also has a bumped-up audio system and an upgraded iSight camera. While it remains an 8-megapixel camera, the same as what you find in the iPhone 4 and 4S, the iPhone 5's camera will have new better low-light capabilities and a panorama mode, Apple said.
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The iPhone 5's battery will "exceed battery life of the iPhone 4s," Schieller said, with eight hours' talk time and 225 hours on standby.

Available in "slate" (black) and white, the iPhone 5 is made out of glass and alumnium. The back of the phone is all metal -- a change from the iPhone 4S, which had a glass back that, users complained, shattered easily. The phone also comes with a new, smaller cable connector, called Lightning, which is designed to work with more iPhone accessory makers. An adapter will be available for users with older Apple hardware.

Prices

What will this cost? Apple said the iPhone 5 will sell for $199, $299 and $399 for the 16GB, 22GB and 64GB devices, respectively, with new carrier contracts. The iPhone 4S with 16GB device of memory drops to $99 with a new contract. The iPhone 4 with 8GB is now free on a new contract.

Pre-order sales start on Sept. 14. Apple said the new phones would start to ship on Sept. 21.

The iPhone 5 will have an LTE data connection -- also known as 4G -- and will be available through Verizon, Sprint, AT&T in the United States, as well as other carriers around the world.

The new phone will run Apple's iOS 6, which the company showed off in June at its Worldwide Developers Conference.

"iPhone 5 and iOS 6: the biggest things to happen to iPhone since the iPhone," said Apple CEO Tim Cook.

The iOS 6 has a range of new features, including Apple's own homebrewed maps app (which will replace Google Maps), Facebook integration and a new passbook app, which organizes airplane tickets, coupons and other passes users might have. Siri was also upgraded to launch apps, recommend movies, check on restaurant reservations and update your Facebook status.

The improved graphics will please everyone from the serious gamer to the average app user, said Apple executives. With 700,000 apps currently in the App Store, Apple said all apps have been updated to take advantage of the bigger screen and better graphics.

"The average customer is using more than 100 apps," said Cook.

YouTube is not preloaded with the new software, but Google has released a new iPhone YouTube app one can download.

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