Some designers have attempted to modernize the style and presentation of fashion shows by integrating technological advances in experimental ways, such as including pre-recorded digital videos as backdrops.[7] During New York Fashion Week in 2014, designer Ralph Lauren[4] presented his new Polo line for Spring 2015 in a water-screen projection in Manhattan's Central Park.[8] Technological progress has also allowed a broader portion of the fashion industry's followers to experience shows. In 2010, London Fashion Week was the first fashion week to allow viewing of its shows through live streaming.[4][9] Live streaming of runway shows and mediated shows has now become commonplace.[10]

Tom Ford created a music video with Lady Gaga for his Spring/Summer 2016 women's collection.[11][12]

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