How much do you spend on groceries? Do you think that price accounts for the true cost of food production? We have entered into an unspoken agreement with our grocery stores: give us cheap prices and we'll look the other way. Ran Goel is an investment lawyer turned urban farm owner who wants to connect people to the source of the food they buy. He's on a mission to turn consumers into active citizens to create stronger communities, healthier environments, and a more just food system. Ran Goel founded Fresh City Farms in 2011. From an urban farm to a widespread delivery business and eight organic grocery stores, Ran is passionate about connecting people directly to the source of their food, and is a driving force for using better food practises to create stronger communities and healthier environments. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
