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Timestamps
Intro - 00:00
Definition - 00:02
Example - 00:08
Outro - 00:27
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What is Framing effect?
Definition:
Drawing different conclusions from the same information, depending on how that information is presented.
Example:
Treatment A was chosen by 72% of participants when it was presented with positive framing (“saves 200 lives”) dropping to 22% when the same choice was presented with negative framing (“400 people will die”).
More on mycognitivebiases.com
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What are Cognitive Biases?
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make.
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