SiR - Heavy. An exclusive performance for Vevo.
We’ve made it a habit to check in with SiR over the course of his artistic journey. Refinement and a little bit of restlessness are at the crux of the Inglewood R&B hero’s craft. It’s why the Top Dawg Entertainment team folded the Cali dude into their crew about a decade ago. It’s why we here at Vevo linked up with the “D’evils” singer for a ctrl sesh back in 2019, when he was promoting ‘Chasing Summer’ - his third album overall, and second with TDE. It was typified by lush and contemplative tracks such as “You Can’t Save Me” and the Kendrick Lamar-assisted “Hair Down.” Over the pandemic, we captured him performing at his home; it was a time when the longing for intimacy that pervades his music took on extra meaning as we all stared out the windows in lockdown. “Karma” was SiR’s first drop of 2024. It’s got a good amount of bop in it - similar to “Hair Down.” His vocal chemistry with the surgical Isaiah Rashad is an experiment gone very right, and we were happy to provide a laboratory in which they could do their thing. After that, he laid down “Satisfaction” and the title track of his new album, “Heavy.” Sweet stuff.
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Executive Producer: Chris Pereira
Director: Luis G. Santos
Creative Director, Production: Liz Hart
Director, Line Production: Yanina Molina
Producer: Lola Gatti
Production Designer: Tyler Jensen
Director of Photography: Tristan Gramling
Steadicam: Renard Cheren
AC: Benjamin Steen
Gaffer: Glenn Porter
A1: Maja Sazdic
A2: Joshua Ben-Shoshan
Production Assistant: Pia Mileaf-Patel
Senior Manager, Post Production: Dominic Siri
Editor: Kevin Rose
Music & Talent: Gabby Prisciandaro + Jordan Ferree
#SiR #Heavy #Vevo
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