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Individualism refers to the social theory which favours an individual’s freedom of action over a collective group.
Individualism is a moral stance that promotes the moral worth of an individual
Individualistic Culture Traits
1. Self-dependency is high amongst such individuals
2. Individual right is at the centre of an individualistic culture
3. There is no dependency upon others
4. Independent decision-making is encouraged
5. The right of an individual is of paramount importance
6. The focus is on being unique and different from the crowd
7. Individuals turn out to be strong and assertive
Individualistic Countries
1. New Zealand
2. North America
3. Australia
4. Western Europe
Individualism vs Collectivism
Individualism puts the onus on autonomy, freedom, self-sufficiency and uniqueness but Collectivism puts the focus on social cooperation
In an Individualistic society, individuals fight their battles alone whereas in a Collectivistic society individuals depend on their family and friends for support
Individualistic society encourages individuals to find solutions and achieve goals by themselves whereas a Collectivistic society encourages solutions from the group
The focus is on individual identity in Individualism whereas individual identity has no meaning in Collectivism
Individualistic society encourages individuals to achieve personal comfort whereas a Collectivistic society encourages individuals to sacrifice it
Effects of Individualism on Behavior
1. People put the focus on independence and not on interdependence
2. People end up having their unique individual quirks and personal qualities
3. Individual behaviour can be anything from being sarcastic to being analytical.
This video is on Individualism and it has the following sub-topics.
Time Stamps
0:00 Introduction to Individualism
00:20 What is Individualism?
01:20 Individualistic Culture Traits
01:41 Individualistic Countries
01:57 Individualism vs. Collectivism
02:57 Effects of Individualism on Behaviour
