Every year, for the foreseeable future, another 30 million Chinese will go online to shop, according to a new Boston Consulting Group report. Pushed by a government-subsidised rollout of internet – and poor bricks-and-mortar retailers – China could become the world’s biggest e-commerce market within four years.

And while you’d imagine the online revolution taking hold largely in China’s eastern metropolises, it is also in some of the remotest locations, like a number of villages and counties in the Zhejiang Province, that e-commerce is being used to better the lives of the most digitally excluded segments of society.

свернуть