In this course we’re going to walk you through industry best practices for creating, building, and testing brand awareness and performance ad campaigns on social media. Using a fictional hotel chain, Athene Suites, we'll walk through the steps of strategically creating an ad campaign that supports the opening of a new hotel property, focusing on driving brand awareness and conversions in the form of hotel bookings.
In this video, we'll demonstrate what a successful Brand and Conversion campaign looks like on Social Media.
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Hootsuite is the world's leading social media management platform with over 15 million users including 800+ of the world's Fortune 1000 companies.
