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Mastering Semantic SEO with Koray Tuğberk: Insights on AI, Google Patents, and Strategies
In this comprehensive masterclass, Koray Tuğberk delves into the intricacies of Semantic SEO, sharing his insights from reading over 4,000 Google patents. Discover the differences between semantic and lexical search engines, learn strategies to gain a competitive edge in the age of AI, and understand the importance of structured data in achieving faster and more cost-effective indexing.
Koray Tuğberk also touches on the significance of maintaining a focused topic on websites, the impact of Google's evolving algorithms, and the future role of automation in SEO. Ideal for both new and experienced SEO professionals, this episode offers actionable advice and real-world examples to enhance your SEO strategy.
00:00 Introduction to Semantic SEO
00:22 Understanding Structured Search Engines
01:03 Lexical vs. Semantic Search Engines
01:42 Templates and Faster Indexation
02:29 Conflicts in Information Graphics
02:50 Distributional Semantics and Google's API
03:35 Getting Started with Semantic SEO
03:48 Courses and Learning Resources
04:42 Practical Tips for Beginners
05:40 Community and Cohorts
06:03 The Academic Side of SEO
06:16 Insights from Google Patents
06:23 Career Journey and Lessons Learned
07:03 The Impact of Google's Medic Update
07:31 Transition to Advanced SEO Techniques
07:55 Reading and Implementing Google Patents
08:47 The Role of Link Building
11:32 Supporting the SEO Community
14:49 Simplifying SEO for Actionable Insights
15:24 Creating Effective Content Briefs
17:12 Using GPT Agents for SEO
20:20 Tools and Automation in SEO
26:03 Reoptimizing Content at Scale
26:54 Leveraging Trending Topics for SEO
29:17 Understanding Search Engine Indexation
30:33 Historical Data and Search Behavior
31:30 Recovering from Core Updates
32:44 Optimizing URL Structure
33:47 Quality Content and Page Rank
35:25 Case Studies and Practical Examples
46:44 Future of SEOand Automation
51:36 Balancing AI and Traditional SEO
55:03 Final Thoughts and Industry Insights
