QELA's PR campaign spotlights its key products in a series of breathtaking pictures featuring Irina Shayk photographed by Paolo Roversi, known for his romantic, ethereal shots. Working primarily on Deardorff 8×10 and Polaroid 8×10 cameras, Paolo plays with light and shadow to capture timeless images that draw the eye to the superb details of the QELA range. The fresh, natural beauty of Irina Shayk, the face of the premiere collection, perfectly embodies the natural spirit of QELA.

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