Retail is dead. Or is it?
In recent years, retail has almost become a dirty word in the telco industry. Synonymous with bricks and mortar (and its decline), it’s a term that many feel can’t exist in the digital transformation era. Is retail really on its way out?
Hardly. It just needs a digital makeover.
Maplewave’s VP of Marketing and Amplifier, Will Gibson, discusses the bright future of retail post-digital transformation, and how telcos can use it as a conduit for great experiences.
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