Mat Shore is a world leading expert on Value Proposition and Insight Development. He's trained 35,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.
In this 2-minute video tutorial Mat Shore shares his tips on how to write an Elevator Pitch that will sell your idea in 20 seconds.
This video is part of series of 2 minute tutorials which explain how to write a Value Proposition, a Consumer Insight and many other vital marketing principles. Subscribe to MatShoreInnovation or visit www.MatShore.com to find out more.
Other videos in the series include:
How to write a Value Proposition- [ Ссылка ]
How to write a Marketing Plan in 2 minutes [ Ссылка ]
How to create an Advertising Tag Line in 2 minutes - [ Ссылка ]
How to communicate your brand promise in 2 minutes - [ Ссылка ]
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