This Blade Runner 2049 movie edit covers how corporations consumerize basic human emotions and experiences and when love is just a product. Officer K, Joe, is a replicant who goes through life alone, with his only relationship being a virtual companion product named Joi, who provides emotional support and companionship. Officer K becomes emotionally attached to Joi and considers her his girlfriend. However, when she gets destroyed, he has to confront the fact that she is ultimately just a product and not a real person. As another version of Joi recites the infamous line, "You look lonely. I can fix that.".

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