Today's episode is about building a brand because even though we make music as artist, you are technically a brand that just so happens to be an artist. Skipping this point, building brand identity, as you begin to start a music career can be very crucial when you don't have the time to do the clean-up work later after you've gotten into a groove. Your team can only help you perfect your brand but only you can really know what your true purpose is. Find out how to start a music career and build a brand right here on the Music Money Makeover Show!

00:00 - Intro
01:22 - Copyright Explained
03:47 - Preface
04:41 - Pre-Team Strategies
08:15 - Brand is a feeling!
12:40 - Brand is a soft currency
14:43 - Brand drives trust!
16:19 - What makes you unique?
18:53 - Messaging
19:15 - Brand essence framework
24:17 - Learning from a sales funnel
26:04 - Orange Chicken!!!
28:34 - When to build brand trust.
32:19 - Stop selling and focus on branding!
34:28 - Customer acquisition costs & LTV
37:01 - Who's on first?
39:08 - Additional tips!

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