What’s the Difference?
Wool has inherent natural properties that benefit the planet in so many ways. The planet is choking from waste plastic and man-made fibres that are being discarded in its oceans and the land every single day. In terms of consumer fibre choice there is still a disconnect as to what contributes to being man-made, synthetic or plastic – which are all oil-based products that do not biodegrade and have high environmental impact to the planet. Choose the World, #ChooseWool.

The Campaign for Wool hopes that the publicity surrounding the plastic contamination of our world has an impact on consumer decisions on fibre purchase. Each and every one of us can make a small difference in the lifestyle choices we make, and one of those being to ‘Choose Wool’.

Animation: Billy Hanshaw Studio
Voice Over: Alex James, musician, writer, cheese maker and Campaign for Wool supporter.

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