A. Lange & Söhne, Audemars Piguet, Bulgari - these luxury watches brand names are widely mispronounced. All of us have been there, having an incredibly interesting conversation about swiss luxury watches, and suddenly unsure about exactly how to pronounce the name of a luxury watch brand brand. It’s also possible that you’ve been mispronouncing some of your favorite luxury watch brands for ages without realizing!
You’re not alone. Because most of the top watch brands are Swiss, it’s not surprising that brand pronunciation is challenging for most English-speaking watch collectors.
That’s why us here at Phoenix Watch Company have created this awesome video so that you won’t be flustered, the next time you talk about your favourite luxury Swiss watches. Here are the names of some of the most commonly mispronounced luxury watch brands, and how to pronounce them, the correct way!
A. Lange & Söhne - (AH= LAHN-GUH-OOND- ZO-NUH)
Audemars Piguet - (AWE-DUH-MAHR=PEE-GAY)
Backes and Strauss (BAKS-AND-STRAWS)
Bvlgari - (BUL GUH REE)
Breguet – (BREH-GAY)
Carl F Bucherer (KARL - EFF - BYOOKERER)
Cartier – (KARR- TEE-AY)
Chopard – (SHOW-PARD)
Chaumet - (SHAW-MEY)
De Bethune - (DE-BETH-YOON)
Delaneau - (DELL-AHN-YOU)
Dewitt - (DEW-IT)
Emile Chouriet -( EM- MILLE- SHOW-RIET)
Eterna - (EE-TURN-AA)
Frederique-Constant - (FRED-ER-EEK-CONS-TAANT)
Girard Perregaux -( ZHEE RAHRD PAIR UH GO)
Glashutte–( GLASS HOO TUH)
Hublot - (U BLOW)
Longines –( LAWN JEEN)
Tag Heuer - ( TAG-HOI-UR)
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