Pradeep asks, "Many people argue that a basic Marketing ethic that most of the Marketers have overlooked in the recent years is Humanity. How would invoking Humanisation help to appeal more to the audiences?"

In many ways, this is the wrong question to ask. Humanity - human nature - is at the root of marketing's problems: we want to serve our own needs. The answer isn't humanity, or even empathy - it's staying laser-focused on how we solve other people's problems, how we help others first. Watch the video for more details, especially the differences among sympathy, empathy, and audience-centric marketing.

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