[4K] World's Biggest Cadbury Store, join us for a virtual tour of this large shop full of Cadbury's chocolate, treats, gifts and more

Cadbury World is a visitor attraction in Birmingham, England, featuring a self-guided tour that was created and run by the Cadbury Company. The tour tells the history of chocolate, and of the Cadbury business. in addition to the tour, Cadbury World is home to the World’s Biggest Cadbury Store, a Cadbury Cafe, a children’s play area and 4D Chocolate Adventure Cinema.

The Cadbury World Shop and Cafe is free to enter and you do need to purchase a ticket for the tour in order to shop or eat.

Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site. It was formally opened by then Prime Minister John Major on 12 April 1991.

Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, and to learn about the origins and story of the Cadbury business, which is now part of Mondelez.

In 2022, it was announced that Merlin Entertainments were to take over the running of the Cadbury World attraction.

In July 2003 another Cadbury World was opened in Dunedin, New Zealand, located in the Cadbury Factory site at 280 Cumberland St, close to the city centre near the Octagon. The New Zealand Cadbury World closed in May 2018.

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