People are busier than ever. Every day they are bombarded with emails, phone calls, and text messages. Generic sales pitches often go unanswered. #ABM helps you stand out amidst the noise by personalizing all messages to the target account.
In this episode of #B2BMarketing & More, Pam Didner and Danny Nail, Account-Based Engagement Manager at Microsoft, talk about scaling account-based marketing, how to choose the right tactics, resolve challenges and much more.
For more episodes subscribe to B2B Marketing & More podcast.
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Check out Pam's podcasts on her website
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Pam Didner is an Author, Speaker, Adjunct Professor, & Marketing Strategist with 20 years of corporate experience. She is a marketer through and through and here to help you improve and sharpen your marketing know-how and knowledge.
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#PamDidner #B2Bmarketing
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Please watch: "How to Craft a GTM Strategy for Managerial Approval (With Templates!)"
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