You don't have to focus entirely on immediate survival. You have to think about short, medium and long-term strategies," says John Quelch, Dean of Miami Herbert Business School. Survival, preparation for relaunch and attention to new business model opportunities are the three points to consider when building a strategy to deal with this crisis.

Filmed under lockdown, these personal messages are designed to give you practical advice and ideas on how to face the challenges presented by the COVID-19 pandemic. They provide ideas and guidance for the complex decisions that will need to be taken in the coming months.

At WOBI we remain fully committed to helping the executive community during this difficult period. We are excited to bring you a new video series which we have developed in collaboration with a selection of our top business thought leaders.

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