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Raise your hand if you’ve ever worked tirelessly on a persuasive email marketing campaign—you were sooo sure it was going to convert your email list—just to discover it ended up in… your audience’s spam or Promotions folder. ✋
Spam filters and marketers have been in an arms race as long as lions and antelopes have been trying to outrun each other. (Okay, maybe not that long… but that point still stands.)
It doesn’t help that spam filters and audience preferences are constantly evolving. Stop paying attention, and you risk a well-performing email sequence suddenly tanking and ruining your company’s overall reputation.
So what do you do about it? Keep reading to learn:
- How spam filters work.
- 9 tips on how to avoid spam filters that you can implement right now to improve your email open, click-through, and conversion rates for your agency.
- 2 more unexpected tips that may go against your instincts.
Let’s get started.
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