Consumer packaged goods companies make significant investments every year to get products and brands positioned in the marketplace to be a priority choice for shoppers and consumers. It is a key business challenge to ensure such trade investments are maximized along with significant improvements to efficiency rates and return on investments.
The Trade Promotion Analytics tool provides a view of the overall effectiveness of the promotions run in individual markets. It helps us understand if the promotions and corresponding events provide the required return on investment and increase market sales volume and value. In this recorded webinar, Thorogood Data and Analytics Consultant Vidhya Selvaraj shares an overview of the Trade Promotion Analytics tool, along with business use cases and benefits.
