In the 1960s, the Soviets, who were far behind in the automotive sector compared to the west, set up the Avtovaz factory with the help of Italian Fiat. The factory, which started production, puts the Lada Riva, the Russian version of the Fiat 124, for sale.

Later, off-road vehicles such as Lada Niva, Lada Vega, and Lada Samara are put on sale in Russia and around the world. Lada models attract great attention with their robustness, durability, simplicity, and cheap price.

With more than 19 million sold worldwide, the Lada Riva becomes one of the best-selling cars in the world. It would also be one of the cars that remained in production for the longest time. How did Lada manage to produce the Russian people's car? How did Lada Niva dominate the 4x4 all-terrain vehicle market? Lada's story begins.

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