An animation commissioned by CI Member, El Poder del Consumidor in Mexico explains why, by 2025, 70 million children under the age of 5 will be overweight. Developed in support of CI’s call for a Global Convention to protect and promote healthy diets, the short piece effectively and colourfully illustrates the appeal of junk food to children.
![](https://i.ytimg.com/vi/pdCMzHnV8Ko/maxresdefault.jpg)