Andy Kerr (Bowers & Wilkins) is joined by acclaimed musician Bernard Butler – recently shortlisted with Jessie Buckley for the Mercury Prize 2023 – and a range of other artists and experts, to explore the ‘other sides’ to immersive audio: are there ethical or financial considerations that might prevent a label investing? What is happening in the live space? Is immersive audio all about marketing, or does it have other potential uses? What are the creative potentials (or limitations) to immersive audio? What do DSPs really think about it? With Bernard Butler, Halina Rice (artist), Michael Neidus (Demon Music Group), Dan Mackta (Qobuz) and Glen Andrew Brown (composer, artist, producer).

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