(22 Jun 2010) SHOTLIST
music on catwalks not cleared for use. replace with your own clearable music
AP Television
Milan, Italy, 21 June 2010
1. Medium of model backstage, push in as he walks away
2. Medium of dressed models backstage, pan to model in matching outfit and back to original model
3. Various close-ups of Etro label on clothing
4. Medium of Etro ties, push in
5. Medium of designer Kean Etro getting his makeup done
6. SOUNDBITE (English) Kean Etro/Designer: "This time, the tree of life. And you're going to see it's on the sea, it's here, the Super Tree (Italian), and it represents, I mean, we've all seen the movie 'Avatar,' where you see the idea of staying connected and rooted and it's a symbolism that you carry inside. It grows as nature grows and it's physical. We're also here to plant trees. We have 400 trees to be planted. Each one will choose if he wants - it's an act of responsibility - and you can plant your own tree of life. Of course, the second question would be what's the linkage. How do you link the tree of life to the collection? The tree of life is the symbolism, born out of Mesopotamia, through the date palm of paisley design. So paisley design is like a foliage that grows and you will see growing along the trousers and into the shirt. In a whisper, in a whisper because everything is (italian) all these materials that flow with the wind. Everything is so light, so unconstructed but so super-constructed. The shoulders are more built and are reaching up to the sky like branches. And everything is elongated. And the colors are natural going into the greens and then -- pom! -- (unintelligible). And then you will see the sun come out. Sun with its rays, yellow and orange and then to close with this (Italian) music of (unintelligible, then Italian). I think positive because I'm alive and it's very important to keep this rooting this standing this link with nature. It's one of the few things we have."
7. (shot starts with models on camera) SOUNDBITE (English) Kean Etro/Designer: "If you look at the two guys -- Holland and Norway -- represented here for the World Cup, they are wearing paisley shirts in Georgette. Stand up, please, I'll show you. Everything is really, as I said, it's a whisper. I mean, you go like this (blows on fabric of shirt) and you whisper words. And even the trousers are in this silk, heavy dyed silk, and you have the construction once again of the paisley design. Everything is slim, we're keeping the sleeves low. Nothing like that, because everything will be moving during the show."
8. SOUNDBITE (English) Alexander/Model: "Yeah, it's so light I don't even feel my clothes. Yeah, it's like being nude. Yeah."
9. SOUNDBITE (English) /Model: "Oh, name and last name. Jen Heismond and I'm from Holland."
Alexander/Model: "Alexander Shellowick and I'm from Norway."
9. Various of models backstage before the show
10. Various of prints and shirts with the Etro logo and tree of life
11. Cutaway of cameraman backstage
12. Close-up as coat gets tied
13. Various of catwalk
STORYLINE
ETRO MENSWEAR SHOWS AT MILAN
For designer Kean Etro, his spring/summer 2011 collection is all about nature.
"The tree of life is the symbolism, born out of Mesopotamia, through the date palm of paisley design," said Etro backstage before his runway show at Milan Fashion Week. "So paisley design is like a foliage that grows and you will see growing along the trousers and into the shirt. In a whisper, in a whisper because everything is (italian) all these materials that flow with the wind. Everything is so light, so unconstructed but so super-constructed."
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